Supercar-Inspired Watches

The HMX Watch Celebrates MB&F's 10th Anniversary

The HMX is the latest horological masterpiece from Maximilian Busser & Friends, better known as MB&F. This stunning timepiece was released to mark the company's 10th anniversary. It's a gorgeous offering that brings together automotive-inspired design and an extremely unusual method of display.

The watch is inspired by various sports cars, something that's surely a result of company founder Maximilian Busser's interest in car design. Constructed from a blend of grade 5 titanium and stainless steel with 223 individual components, this watch features a mechanical movement with automatic winding and a 42-hour power reserve.

Priced at $30,000, the HMX is an exclusive offering designed for people with deep pockets as well as fine taste in auto and horology.

Automotive-inspired Watches
Opportunity for watchmakers to design high-end watches inspired by the design elements of luxury cars for auto enthusiasts.
Unconventional Timepiece Displays
Opportunity for horological innovation with unconventional display methods to appeal to collectors and elevate timepieces to art pieces.
Luxury Timepieces for Collectors
Opportunity for watchmakers to create exclusive and limited edition watches for collectors with fine taste and deep pockets.

Industries Being Reshaped

Watchmaking Industry
The rise of unconventional displays and automotive-inspired designs is an opportunity for watchmakers to create unique high-end watches that appeal to collectors and auto enthusiasts.
Luxury Car Industry
Automotive-inspired timepieces offer luxury carmakers an opportunity for creating limited edition watches that cater to auto enthusiasts and collectors.
Luxury Goods Industry
The market for luxury timepieces provides an opportunity for the luxury goods industry to create limited edition watches with unconventional designs that appeal to collectors and high-end consumers.
SCORE
5.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 69%
Freshness 8%