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Historic Music Festival Marketing

'The History of Lollapalooza' Video Recounts Iconic Past Moments

— December 10, 2019 — Marketing
'The History of Lollapalooza' is a promotional video that highlights the Chicago-based music festival's rich history and most iconic moments. Approaching its near 30-year anniversary, the event was conceived in 1991 and plays host to a variety of diverse talent in the pop, hip-hop, indie rock and electronic music scenes. Its 2019 event took place this past July with a lineup consisting of acts like Ariana Grande, Tame Impala, Childish Gambino, Kacey Musgraves and more.

Starring Lollapalooza's founder and Jane's Addiction frontman Perry Farrell, this promotional video reveals how the music festival got its name -- what Farrell describes as a "search through the dictionary" where the word was described as "something or someone great and/or wonderful" and as a "giant swirling lollipop." These definitions inspired him to create an event that combines art, music and lifestyle elements. He goes on to spotlight memorable clips from past events, further showcasing the spirit of Lollapalooza and its lasting impact on music fans.
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