Gucci, along with several other luxury goods providers has realized something that I find enormously valuable to their brand. This is: Rich people have pets. And, those pets will need fashion on a higher level as well. This little pet fashion item is especially useful as well. Let's say, you've just done a big day of jewelry shopping. Your driver is late stuck in 5th avenue traffic. You decided to walk the three blocks home, but you've bought a massive diamond encrusted pendant which is way too heavy for you to carry yourself. The Dog Backpack is here to the rescue! Thank God for Gucci.