NewStore is the first of its kind to offer its omnichannel platform as a service, allowing for retailers to explore the future of retail and run their stores on iPhone. The purpose-built solution for mobile shoppers has been embraced by activewear brand Outdoor Voices, offering an experience for consumers that fills the gap between online and in-store shopping.
At nine locations, Outdoor Voices now offers a streamlined, iOS-powered shopping experience, as store associates are equipped with a variety of tools for executing mobile checkouts, inventory management and more.
The platform makes the most of RFID technology and NewStore apps for real-time inventory management, as well as customized shopper profiles and even convenient fulfillment options like buy online pickup in-store and ship from store solutions.
What's Driving This Trend
- Omnichannel Retail
- The ability to run stores on iPhone opens up opportunities for retailers to provide seamless omnichannel experiences for their customers.
- Mobile Checkout
- The use of mobile tools for executing checkouts allows for faster and more convenient shopping experiences.
- Real-time Inventory Management
- RFID technology and NewStore apps enable real-time inventory updates, leading to improved stock control and customer satisfaction.
Who This Affects Most
- Retail
- The retail industry can benefit from adopting the NewStore omnichannel platform for a more integrated shopping experience.
- Fashion
- Fashion brands like Outdoor Voices can leverage phone-powered retail platforms to bridge the gap between online and in-store shopping, creating a seamless customer journey.
- Technology
- Technology companies specializing in mobile checkout solutions and real-time inventory management tools have the potential to disrupt the retail industry.
