This coffee table looks relatively simple. It's made of several large pieces of hardwood that has been treated with a silver finish. But the San Francisco manufacturer of luxury furniture, Council Design, has really gone far beyond simple. In fact, the technique that makes this simple silver coffee table is a proprietary and painstakingly difficult process that makes this table worth all of the $42,000 you would pay to own one.
Just think, should I put a down payment on a house? No. Shall I buy a luxury automobile? Maybe. Instead, I'll get a coffee table. This is not likely to be found in IKEA any time soon.
Key Themes Behind This Trend
- Luxury Furniture
- There is opportunity for disruptive innovation in luxury furniture market, particularly around unique and proprietary manufacturing processes.
- High-end Coffee Tables
- Designers can create high-end coffee tables with unique finishes and materials to capture market share in luxury interior design.
- Exclusivity in the Home Decor Market
- There is an opportunity to create exclusive and highly sought-after home decor items for affluent consumers.
Where This Applies
- Furniture Manufacturing
- Furniture manufacturers can innovate by developing proprietary production techniques or using unique materials to create high-end products that target affluent consumers.
- Luxury Interior Design
- Designers and artisans can cater to a niche market of affluent consumers interested in unique and exclusive high-end interior design pieces.
- Home Decor and Accessories
- By identifying unique materials and design elements, home decor companies can create exclusive and highly sought-after products for luxury consumers.
