Corzo has become the newest contender in the premium spirits game. Corzo features a finely designed bottle and a crazy distilling process keeps the tequila smooth. It's showing up in style capitals like N.Y., Vegas, and L.A.
If you like the idea of premium tequila, you may also enjoy 4 Copas Organic Tequila.
Implications - Alcohol and food enthusiasts are always searching for the next new thing to pop up and and entice their senses. Businesses in the food and beverage industry that can create creative new drinks and eats will interest people because of the 'newness' of the product. When something new hits the market, many people want to be the first ones to try it out whatever that product may be.