Chic Checkered Editorials

The Tank Magazine The Edge of Reason Photoshoot is Patterned

The Tank Magazine Fall/Winter 2014/2015 editorial titled The Edge of Reason provides a checkered look at models Eleonora Baumann, Lucinda Warby, Tommy Marr and Paddy Mitchell. In the images taken by photographer Brett Llyod, the beautiful team was pictured sprawled out amid geometric black and white squares.

Stylist Sara Gilmour made the men and women blend in with the chaotic backdrop. Assembled on behalf of Gilmour were chunky fur vests, tight ivory skirts, skimpy lingerie and simplistic brown trousers.

By sticking to the basics, Tank Magazine has herein delivered an approachable set, one that can easily be replicated by readers of the publication. At the same time, the editorial crew also incorporated high end elements, seen in opulent jackets and metallic embellishments.

Checkered Fashion
Disruptive innovation opportunity: Develop sustainable and eco-friendly checkered fabrics for fashion brands.
Geometric Backdrops
Disruptive innovation opportunity: Create customizable geometric backdrops for photography studios and events.
Chunky Fur Vests
Disruptive innovation opportunity: Design vegan and cruelty-free alternatives to chunky fur vests.

Industries Being Reshaped

Fashion
Disruptive innovation opportunity: Integrate technology with fashion to create interactive checkered garments.
Photography
Disruptive innovation opportunity: Develop augmented reality tools for photographers to enhance geometric backdrops in real-time.
Textile
Disruptive innovation opportunity: Innovate sustainable materials and manufacturing processes for the production of faux fur vests.
SCORE
2.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 39%
Activity 15%
Freshness 8%