The Coffee House recently launched its second annual mooncake treat in the Vietnamese market in celebration of the Mid-Autumn Festival. Its new packaging was expertly crafted and showcases hand-crafted illustrations of a city skyline on a night with a full moon. The landscape's sky is filled with beautiful lanterns known as 'Sai Gon silent night' and also boasts white bunnies jumping amid the moon.
The Coffee House's mooncake packaging is made using stamping foil that replicates a moon's halo. This gold shading is depicted throughout the packaging in the waterways, on the houses' roofs, and amid the clouds in the sky. Together, the packaging is more akin to a piece of art than a simple package of mooncake and will surely set the brand apart from competitors