Fashion retail store The Brooklyn Block has made it its mission to creating one of a kind scarves that have everything to do with the geography of the retail store, Brooklyn (and New York City) video patterned scarves. The designers and creators have come up with a series of scarves that reflect definitive patters that are generated from videos shot of a specific neighborhood, processed in code, the code is then printed on a scarf. Each scarf has a definitive artistic yet technological take on each neighborhood that is reflected in its various colors, textures and cascading layers of the target neighborhood.
“The Brooklyn block offers products that tell stories. We are a passionate bunch with background in interaction, architecture and urban design. Our goal is to create remarkably thoughtful and exploratory products,” states The Brooklyn Block’s site.
Key Themes Behind This Trend
- Video Coded Scarves
- Digitally transforming fashion by incorporating video patterns onto scarves using coding techniques.
- Geographic Inspired Fashion
- Creating unique scarves that capture the essence of specific neighborhoods through artistic and technological designs.
- Interactive Fashion
- Integrating technologies such as code and video processing to produce scarves that engage and captivate the consumer.
Where This Applies
- Fashion Retail
- The fashion retail industry has the opportunity to embrace video coding techniques to create innovative and personalized clothing items.
- Tech and Fashion Integration
- The integration of technology and fashion can provide disruptive innovation opportunities for both industries, as seen in the development of video coded scarves.
- Urban Design
- Exploring the intersection of fashion and urban design offers possibilities for creating unique products that reflect the essence of specific neighborhoods or cities.
