To me, The Basement Stacks art installation represents the desperation books of every kind are feeling. Technology is changing the name of the game significantly and books are definitely getting the short end of the stick. By literally busting through walls, The Basement Stacks installation demonstrates that books are not going to give up without a fight.
Created by artist Wary Meyers for the VIA Advertising Agency, The Basement Stacks art installation pays tribute to "the fact that the building now utilized by VIA used to be home to the Portland Public Library," as reported by Neatorama. It is nice to see that even though institutions that were once devoted to the printed word are slowly diminishing, people still carry a love for them. So much so that they are even allowing books to make a statement.
What's Driving This Trend
- Digital Dominance
- As technology advances, there is an opportunity for innovators to create digital platforms that preserve the essence of traditional books.
- Interactive Installations
- Experiential art installations, like The Basement Stacks, can be used to capture people's attention and bring awareness to important cultural and historical events.
- Environmental Sustainability
- As paper-based books become less popular, there is an opportunity for innovators to create eco-friendly book alternatives using sustainable materials.
Who This Affects Most
- E-reading Platforms
- Developing digital platforms that can enhance the reading experience and preserve the essence of traditional books can disrupt the publishing and e-reading industry.
- Event Management
- Creating interactive installations for events can be an opportunity for event management companies to offer unique experiences and distinguish themselves from competitors.
- Eco-friendly Packaging
- Innovators can disrupt the packaging industry by creating new eco-friendly materials specifically designed as book alternatives.
