'The Annual Brief' by KENT is an organic Pima cotton underwear subscription. The company was created from a need to have hypoallergenic underwear that is safe for wearers. It is also eco-conscious with a recycling problem that repurposes old underwear to ensure the items are not sent to a landfill.
The underwear subscription company has gained attention from notable publications like Teen Vogue, Refinery29, Vogue, and Elle. The machine washable underwear was designed for everyday wear. They are made from anti-bacterial, hypoallergenic organic Pima cotton that prevents yeast infections.
The underwear also features a body inclusive design. 'The Annual Brief' has three styles: high-waist, bikini, and thong in both raw white and pitch black. The subscription lets the user mix and match color and styles to accommodate consumer needs. To find your perfect style, consumers can take its Quick Fit Quiz to ensure consumers purchase the right product.