Spider-Man, Spider-Man, just released The Amazing Spider-Man trailer to please all his fans. Okay, so maybe that was a lame attempt to change the lyrics of the Spider-Man theme song, but fans of the franchise are still going to be pleased with the footage as we get a first look of Andrew Garfield in the role of Marvel's most beloved character.
The Amazing Spider-Man trailer highlights the origins of Spider-Man and includes most of the cast including Emma Stone as Gwen Stacy. Who the villain's going to be in this franchise reboot is still a mystery.
Implications - Consumers have a special affinity towards certain pop culture franchises and they're constantly seeking new content related to these series. Corporations that are able to purchase licenses to old pop culture franchises should do so and reinvigorate the series through new content.