New York-based streetwear imprint NOAH recently announced its new Thank You Core Logo graphic tees that are designed with charitable purposes in mind. The proceeds from the shirt's profits will be directed towards the Direct Relief charity. Direct Relief provides protective gear for the frontline's doctors and nurses during the current COVID-19 pandemic outbreak.
The graphic tee boasts a white base foundation with branding across the front reading NOAH alongside "Thank You" found on the reverse side of it. The brand states on Instagram, “Many of us have been seeking ways to help others in the midst of this crisis. We’ve felt a bit paralyzed as we make clothing. Not exactly essential at this point in time. But one thing we know for sure, money helps in times of need and there are great people doing great work who need support.”
Image Credit: NOAH, Instagram @noahclothing
What Makes This Trend Stand Out
- Charitable Streetwear Apparel
- Opportunity for fashion companies to increase sales by designing and marketing charitable apparel with a portion of profits going towards specific social causes
- Corporate Social Responsibility Partnerships
- Opportunity for businesses to collaborate with non-profit organizations to create social impact campaigns and increase brand visibility and community engagement
- Crowdfunding for Charitable Causes
- Opportunity for online platforms to facilitate crowdfunding campaigns for charitable causes through partnerships with fashion and apparel companies
Sectors Adopting This
- Fashion and Apparel Industry
- Industry can capitalize on the trend of fashionable, socially responsible clothing to appeal to younger generations and conscious consumers
- Non-profit Sector
- Non-profit organizations can leverage partnerships with businesses to increase donations and support for social causes
- Online Crowdfunding Platforms
- Platforms can attract more users by offering charitable campaigns with fashion and apparel companies as partners
