The newly launched Thames Spring/Summer 2018 collection is modeled by Blondey McCoy himself and was captured by photographer Michael James Fox. The new collection is vibrant and captivates through its bold color schemes and unique design prints. The collection ranges from pieces such as t-shirts and hoodie to shorts and socks. The color scheme focuses on blues, pinks, black and white.
The unique component of the collection is its incorporation of socially familiar iconography. Visuals such as the British currency of the Queen and images of 70s blue literature are printed on the garments. Additionally, the highly recognized Campbell soup can artwork of Andy Warhol has been re-imagined as soda and whisky advertisements. The entire Thames Spring/Summer 2018 capsule will be available on the brand's website.
Image Credit: Michael James Fox