The newly launched Thames Spring/Summer 2018 collection is modeled by Blondey McCoy himself and was captured by photographer Michael James Fox. The new collection is vibrant and captivates through its bold color schemes and unique design prints. The collection ranges from pieces such as t-shirts and hoodie to shorts and socks. The color scheme focuses on blues, pinks, black and white.
The unique component of the collection is its incorporation of socially familiar iconography. Visuals such as the British currency of the Queen and images of 70s blue literature are printed on the garments. Additionally, the highly recognized Campbell soup can artwork of Andy Warhol has been re-imagined as soda and whisky advertisements. The entire Thames Spring/Summer 2018 capsule will be available on the brand's website.
Image Credit: Michael James Fox
What's Driving This Trend
- Vibrant Color Schemes
- Disruptive innovation opportunity: Exploring new ways to use bold and vibrant colors in fashion design to create unique visual experiences.
- Incorporation of Iconography
- Disruptive innovation opportunity: Utilizing socially familiar iconography in fashion design to create a sense of nostalgia and connect with consumers on a deeper level.
- Reimagined Artwork Prints
- Disruptive innovation opportunity: Reimagining classic artwork prints in fashion design to create unexpected and striking visual combinations.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Introducing fresh and unconventional design elements in the fashion industry to appeal to a broader demographic of consumers.
- Graphic Design
- Disruptive innovation opportunity: Collaborating with fashion brands to incorporate iconic graphic designs in their collections, creating unique brand identities.
- Online Retail
- Disruptive innovation opportunity: Developing online platforms that showcase and sell artistically vibrant fashion collections, catering to the growing demand for unique and artistic clothing options.
