Thames works in collaboration with Fred Perry for the Fall/Winter 2018 season, marking the duo's third project together. The new capsule is set to drop on October 5th and the lookbook comes with a complimentary film with Michael James Fox and Blondey McCoy. McCoy predominantly explored Instagram for casting selections for the project, ultimately choosing about 40 models to come meet himself and Fox in the studio. The lookbook takes place along the Thames River as the cast rides on a school bus reciting a prayer.
Some of the cast members were nervous at the opportunity but as they were all dressed in a uniform, it evoked a sense of academia as if the group were on a field trip. This unique approach gives off a sense of authenticity shown not only through the shooting experience but also through the actual final product.
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