Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Thames and Fred Perry Drop a New Range Showcased by Blondey McCoy

 - Oct 5, 2018
References: thames-london & highsnobiety
Thames works in collaboration with Fred Perry for the Fall/Winter 2018 season, marking the duo's third project together. The new capsule is set to drop on October 5th and the lookbook comes with a complimentary film with Michael James Fox and Blondey McCoy. McCoy predominantly explored Instagram for casting selections for the project, ultimately choosing about 40 models to come meet himself and Fox in the studio. The lookbook takes place along the Thames River as the cast rides on a school bus reciting a prayer.

Some of the cast members were nervous at the opportunity but as they were all dressed in a uniform, it evoked a sense of academia as if the group were on a field trip. This unique approach gives off a sense of authenticity shown not only through the shooting experience but also through the actual final product.