Intricate Landscape Lookbooks

Thakoon's Pre-Fall 2012 Display Incorporates Iconic Illustrations

Thakoon's Pre-Fall 2012 lookbook includes a series of breathtaking paintings. Landscapes of seaside homes, rocky beaches and wide open fields proved to be the optimal backdrops for the brands collection of hounds tooth coats, peplum dresses and graphic print long sleeves.

Pieces taken from the oeuvres of Josif Evstaf'evic Krackovskij, Aleksandr Grigoriev Orlov, Venny Soldan-Brofeldt, Anna Palm de Rosa and Carl Fredrik Aagaard were used to embellish the Pre-Fall 2012 line, a likely first for the deceased masterminds.

This informed assembly of 18th and 19th century work points to an interesting merger of art with fashion. While the two are related informally, both full of expression and detail, Thakoon is paving the way for their formal and precise use in quarterly lookbooks.

Art-inspired Fashion Lookbooks
Thakoon's use of intricate landscape paintings in their Pre-Fall 2012 lookbook highlights the trend of art-inspired fashion lookbooks.
Merging Art and Fashion
Thakoon's incorporation of 18th and 19th century artwork in their lookbook showcases the trend of merging art and fashion in a formal and precise manner.
Historical Art Revival
Thakoon's utilization of paintings from deceased masterminds suggests a trend of reviving and showcasing historical art in contemporary fashion lookbooks.

Sectors Adopting This

Fashion
Thakoon's Pre-Fall 2012 lookbook demonstrates disruptive innovation opportunities in the fashion industry by incorporating art-inspired aesthetics and historical artwork.
Art
Thakoon's fusion of art and fashion creates disruptive innovation opportunities in the art industry, particularly in the collaboration and utilization of historical artworks in contemporary contexts.
Publishing
Thakoon's use of intricate illustrations in their lookbook presents disruptive innovation opportunities in the publishing industry, specifically in the production of visually captivating and art-driven fashion publications.
SCORE
3.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 64%
Activity 42%
Freshness 8%

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