Text4baby is a free service that sends free text messages to your cell phone each week. The goal is to educate new mothers on both pregnancy tips and tips during a baby's first year.
Text4baby is run by the National Healthy Mothers, Healthy Babies Coalition to promote maternal and child health. The Coalition is a far-reaching collaboration between government, corporations, non-profits and academic institutions.
Implications - North American society is becoming much more fluent in social media use, and this example only demonstrates how much social media has permeated the daily lives of individuals. Corporations can capitalize on this pattern by using social media as a message relay to advertise products or to deliver other promotional information.