Text4baby is a free service that sends free text messages to your cell phone each week. The goal is to educate new mothers on both pregnancy tips and tips during a baby's first year.
Text4baby is run by the National Healthy Mothers, Healthy Babies Coalition to promote maternal and child health. The Coalition is a far-reaching collaboration between government, corporations, non-profits and academic institutions.
Implications - North American society is becoming much more fluent in social media use, and this example only demonstrates how much social media has permeated the daily lives of individuals. Corporations can capitalize on this pattern by using social media as a message relay to advertise products or to deliver other promotional information.
Key Themes Behind This Trend
- Text Message Education
- Using text message services for educational purposes, such as providing pregnancy and baby care tips, presents an opportunity for disruptive innovation in the education industry.
- Mobile Health
- Providing healthcare information and support through mobile services presents an opportunity for innovative disruption in the healthcare industry.
- Collaborative Healthcare Initiatives
- Collaborating with various organizations, such as government entities, corporations, non-profits and academic institutions, to promote maternal and child health presents an opportunity for disruptive innovation in the healthcare industry.
Where This Applies
- Mobile Technology
- Incorporating mobile technology in healthcare presents an opportunity for disruptive innovation in the mobile technology industry.
- Healthcare
- Incorporating innovative healthcare approaches, such as providing health education through text message services, presents an opportunity for disruptive innovation in the healthcare industry.
- Education
- Using new educational approaches, such as providing tips and services through text message services, presents an opportunity for disruptive innovation in the education industry.
