The 'Hooked' fiction app is designed around the principle that the best way to reach the modern reader is through the medium of a text story.
Prerna Gupta and Parag Chordia, the founders of the text story app experimented with different methods of delivering fiction to young audiences. They discovered that when stories were written in the form of text message exchanges, there was an 85% completion rate of the content they were delivering.
Users of the Hooked text story app will receive one free story each day. Subscribers to the app will be able to choose a text story from a list of narratives, like a text story library. Currently, Hooked hires MFA students and graduates to write its text novellas but the vision for the service includes users being able to submit and publish their own content.