If you're looking for a breakfast sandwich that's guaranteed to hold you over until lunch, look no further than Einstein Bros.' new Texas Brisket Egg Sandwich.
Einstein Bros. has numerous breakfast sandwich offerings, but its new Texas Brisket Egg Sandwich may be its heartiest yet. The new sandwich is made with Einstein’s own brisket, which is slow-smoked for 10 to 12 hours, and lightly rubbed with a mix of classic Texas spices. The slow-smoked brisket is then paired with melty cheese, seasoned cage-free eggs, and creamy chipotle sauce. For an extra pop of flavor, the whole thing is served on a cheesy, fresh-baked jalapeño Bacon Gourmet Bagel.
The new Texas Brisket Egg Sandwich is now available nationwide at all Einstein Bros. Bagels locations.
Image Credit: Einstein Bros.
Why This Trend Is Growing
- Hearty Breakfast Sandwiches
- The market for breakfast sandwiches that can hold customers over until lunch time is expanding, creating opportunities for innovative sandwich combinations and ingredients.
- Premium Meat Sandwiches
- As more customers seek high-quality ingredients in their fast-food meals, there is a growing demand for premium meat sandwiches made with slow-smoked and locally-sourced meats.
- Novelty Bagel Offerings
- Bagels can serve as a fun and flavorful base for breakfast sandwiches, and there is potential for creating novelty bagel flavors and combinations to further entice customers.
Industries Being Reshaped
- Fast Food Chains
- Fast food chains can capitalize on the demand for hearty breakfast sandwiches by experimenting with new ingredients and creative flavors, such as slow-smoked meats and spicy bagels.
- Local Delis
- Local delis can meet the growing demand for premium meat sandwiches by sourcing high-quality meats and incorporating unique flavor combinations to stand out in the market.
- Bakery Cafés
- Bakery cafés can create new and unique bagel flavors to offer customers a variety of options beyond plain or everything, making them a destination for specialty breakfast sandwiches.
