Grind London unveils its Testing Water collection as the second drop of its Fall/Winter 2019 selection, directly following its Still Waters Are Wet collection. The latest range features a selection of heavyweight tops, twill and corduroy jackets, shirts made from rayon, long sleeve shirts, chore jackets, and more.
The long sleeve tops captivate attention with unique monochromatic prints. A wide selection of the apparel arrives in sets with standout prints including the Testing Waters graphic and the Space Race kitsch Seal print. These prints can be seen on a series of jackets, shirts, and trousers that are designed to be worn together to match or individually. Other slogans that accent the apparel include "Unity Sound," "Himalayan Herb," and "Don't Watch Me, Watch Hypernormalisation."
Image Credit: Sayda Metwali
Why This Trend Is Growing
- Graphics-centric Apparel
- Opportunity to explore innovative printing techniques and designs to create visually striking clothing.
- Heavyweight Clothing
- Potential for developing durable and high-quality garments that provide warmth and comfort.
- Coordinated Sets
- Capability to capitalize on the trend of matching outfits by designing complementary garments that can be worn together.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity lies in incorporating interactive elements into graphic-centric apparel, such as integrating technology or augmented reality.
- Textile
- Opportunity to experiment with new fabric blends and finishing techniques to enhance the quality and durability of heavyweight clothing.
- Print and Design
- Ability to leverage advanced printing technologies and techniques to create eye-catching graphics on apparel, opening up possibilities for collaborations with artists and designers.
