UGREEN, a global manufacturer of intelligent charging and digital solutions, has become an official partner of the 2026 Terra Wortmann Open — a premier grass-court tennis tournament held annually in Halle, Germany.
At this year's event, UGREEN is implementing a Power for Your Game concept through on-site complimentary charging stations, interactive fan activities, and product giveaways of limited-edition items. The company is showcasing two key product lines at the 2026 Terra Wortmann Open — the Nexode and MagFlow Air Editions, as well as the Nexode Retractable Series. The first product line offers super-compact, travel-friendly charging. It includes the lightweight Nexode Air 65W charger and ultra-slim MagFlow Air power banks for portable needs. The Nexode Retractable Series, on the other hand, features built-in retractable cables and high-capacity multi-device charging suitable for staff or media teams managing phones and laptops simultaneously.
Image Credit: UGREEN
What Makes This Trend Stand Out
- Event Charging Sponsorships
- High-traffic sports tournaments are becoming showcases for charging infrastructure that transforms basic device power access into fan engagement, product trial, and brand visibility.
- Portable Power Fan Engagement
- Complimentary charging stations, giveaways, and interactive activations create new touchpoints where portable electronics brands can connect with attendees during long-duration live events.
- Retractable Multi-device Charging
- Compact chargers with built-in cables and higher-capacity output reflect rising demand for clutter-free power solutions across media teams, staff, travelers, and connected fans.
Sectors Adopting This
- Consumer Electronics
- Tournament partnerships provide electronics manufacturers with experiential retail environments where charging products can be demonstrated in real-world, high-need moments.
- Sports Marketing
- Utility-based sponsorships expand sports marketing beyond signage by embedding brand services directly into the fan experience at premium live competitions.
- Event Technology
- On-site power amenities signal a broader shift toward infrastructure-driven event technology that supports mobile-first audiences, content creators, and operational teams.
