SONIC is officially opening its first-ever location in the state of Hawai’i and its has created a new Teriyaki Burger to mark the occasion.
SONIC"s newest location will be in Kahului, Maui, inside the Ho’okele Shopping Center at 1110 Ho’okele Street. To celebrate the opening and pay homage to Hawaiian culture, the brand has incorporated elements from Hawaiian culture into the design of the restaurant. The brand has also created the brand-new SONIC Teriyaki Burger, which was developed exclusively for the Maui drive-In in partnership with the Aloha Shoyu Company. This burger features a pure beef patty topped with teriyaki sauce, a slice of American cheese, teriyaki aioli, onions, lettuce, and tomatoes, all served on a toasted bakery bun.
As Edwin Prather, Managing Member of SONIC Drive-In Hawai’i, explains, "From the building’s architecture, independent local ownership, and the staff that serve our guests – each element proudly reflects the local community.”
Image Credit: SONIC
Key Themes Behind This Trend
- Hawaiian-inspired Fast Food
- Fast food chains will create menu items that incorporate flavors and ingredients from Hawaiian cuisine.
- Localized Restaurant Design
- Restaurant chains will design locations to reflect the culture and traditions of the local community.
- Collaborative Menu Development
- Food brands will partner with local companies to co-create menu items inspired by regional flavors and ingredients.
Where This Applies
- Fast Food
- Fast food brands can explore new menu items that incorporate Hawaiian ingredients and flavors to attract customers.
- Restaurant Design
- Architecture and design firms can offer services to restaurant chains to create localized designs for new locations.
- Food Manufacturing
- Ingredient and condiment manufacturers can partner with restaurant brands to co-create new menu items that showcase regional flavors and ingredients.
