Jose Cuervo is turning to a familiar friend for its new series of tequila ads. The mood and visuals of the commercial are built around the Rolling Stone's 1972 world-famous tour that the brand claims changed rock 'n' roll for good. The band members even acknowledged that Jose Cuervo was their drink of choice for the tour.
The entire video is set in a 1970s private jet with cocktail waitresses walking around, handing out glasses of tequila. The characters in the video are subtle references to 70s style and the era as a whole. The entire commercial is set to the Stone's classic song 'Miss You.'
The entire video is a nostalgic recreation of one of the brand's most famous moments, and an interesting homage to the past for younger audiences to see.
Rockstar Tequila Ads
More Stats +/-
Character Compatible Alcohol Ads
Hazardous Alcohol Ads
Monumental Alcohol Ads
Suggestive Alcohol Ads
Alcohol Trend Report
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.