If you like applying photo filters to every picture, you’ll be thrilled to know you can apply them to your real life too with Tens Sunglasses. The sunglasses’ lenses are made in homage to the digital filters of the popular photo sharing app Instagram. Designed to “add an extra burst of color to your summer,” the sunglasses allow you to live a Polaroid-like lifestyle.
The Edinburgh-based creators made the shades to add warmth and positivity to your day. Lenses usually need cold colors to block out the light, which unfortunately results in seeing a drab, gray world.
The sunglasses are being funded through campaign site Indiegogo and are currently only available in ‘The Classic’ lenses.
What Makes This Trend Stand Out
- Digital Filter Fashion
- Opportunity to incorporate digital filter aesthetics into various fashion products and accessories.
- Augmented Reality Eyewear
- Potential for sunglasses and other eyewear to enhance the real world with digital overlays and effects.
- Personalized Visual Experience
- Demand for products that allow individuals to customize and enhance their perception of color in everyday life.
Sectors Adopting This
- Fashion Retail
- Disruptive innovation opportunity to offer fashion items inspired by digital filters and social media aesthetics.
- Eyewear Manufacturing
- Opportunity to develop sunglasses and eyewear with integrated augmented reality features and digital filters.
- Color Enhancement Technology
- Potential for the development of products and technologies that personalize and enhance color perception in various contexts.
