Tens is a unique sunglasses brand with products that were developed by photographers who understand the importance of using filters to enhance the appearance of images.
As photo-editing apps and tools continue to dominate among consumers who are not photographers, Tens is aiming to bring some of that imagery into real life. The brand's sunglasses feature custom lens tints that are able to enhance the appearance of the wearer's environment, offering a literal interpretation of the term "rose-colored glasses.' While most sunglasses simply darken the wearer's environment, the Tens lens is able to give it a warm glow while still protecting against harmful UV rays.
Tens is able to cater to demographics that are very familiar with the use of filters in the online world, which they can now take advantage of to enhance their real life experiences.
What's Driving This Trend
- Real Life Filtered Experience
- Opportunities for brands to create products that provide real life filtered experiences like Tens' sunglasses.
- Personalized Lens Tinting
- Opportunities for brands to create personalized lens tinting options that enhance the appearance of an individual's environment.
- Photo-inspired Product Design
- Opportunities for brands to draw inspiration from photo-editing apps and tools to create products designed to enhance real life experiences, like Tens' sunglasses.
Who This Affects Most
- Eyewear
- Eyewear industry players can create sunglasses that work like Tens' filtered sunglasses to provide enhanced experiences for customers.
- Travel and Tourism
- Travel and tourism brands can offer filtered sunglasses to visitors to enhance their experiences of specific destinations.
- Photography Equipment
- Photography equipment companies can develop filters that mimic the lens tinting technology of Tens' sunglasses to expand their product offerings.
