Tens is a unique sunglasses brand with products that were developed by photographers who understand the importance of using filters to enhance the appearance of images.
As photo-editing apps and tools continue to dominate among consumers who are not photographers, Tens is aiming to bring some of that imagery into real life. The brand's sunglasses feature custom lens tints that are able to enhance the appearance of the wearer's environment, offering a literal interpretation of the term "rose-colored glasses.' While most sunglasses simply darken the wearer's environment, the Tens lens is able to give it a warm glow while still protecting against harmful UV rays.
Tens is able to cater to demographics that are very familiar with the use of filters in the online world, which they can now take advantage of to enhance their real life experiences.