A&W is celebrating Valentine's Day this year with its Tender Lovin' campaign, which allows fans to enter for the chance to win a selection of prizes that are "made with real A&W fryer oil."
The contest opened on February 10th, and ends on the 17th. Fans who are residents of the US and over 18 can enter for the chance to win through the chain's Tender Lovin' website, where they'll need to include their name, birth date, and email. Alternatively, they can enter by following the instructions on A&W's Facebook, Twitter, and Instagram posts.
Fans have the chance to win two prizes that will ensure they're always reminded of A&W's crispy chicken: the Hand-Breaded Chicken Tender Body Pillow and Tender Lovin' Lip Balm.
Image Credit: A&W
Why This Trend Is Growing
- Food Merch Giveaways
- Fast food chains offering creative food-based merchandise as a marketing strategy.
- Social Media Contests
- Brands are utilizing social media platforms to engage with fans and advertise their products.
- Sensory Branding
- Offering unique and memorable sensory experiences to customers as a branding strategy.
Industries Being Reshaped
- Fast Food Chains
- Fast food brands can stay competitive by creating unique and memorable experiences for their customers.
- Marketing and Advertising
- Companies can implement creative merch and social media giveaways to build brand loyalty and increase engagement.
- Retail
- Retail businesses can implement sensory branding strategies to create overall memorable experiences for their customers.
