The baroque quality behind the Temple St. Clair for Target collection has me wanting the entire line. Although the colorful jewels may lead some to deem the collaboration as gaudy, I find it eccentric and exotic. These are the statement accessory pieces that fall is calling for.
Available from August 29 to December 28, 2010, the pieces in the limited edition Temple St. Clair for Target collection are made using 14 carat gold. With stunning colorful stones, they look fit for royalty. I didn't even scoff at the idea of these pieces being considered as "heirlooms."
Key Themes Behind This Trend
- Affordable Heirloom Jewelry
- The popularity of Target's Temple St. Clair collection indicates that there's a demand for high quality heirloom jewelry at a more accessible price point.
- Baroque-style Jewelry
- The success of this collaboration highlights consumer interest in intricate and ornate jewelry designs inspired by the Baroque period.
- Collaborative Jewelry Collections
- Luxury jewelry brands have an opportunity to reach a wider audience and increase brand awareness through collaborations with affordable retailers like Target.
Where This Applies
- Jewelry Retail
- Jewelry retailers can explore the market for affordable, high quality jewelry that can be passed down as heirlooms by consumers on a budget.
- Luxury Retail
- Luxury brands can explore collaborations with affordable retailers to expand their customer base and offer a wider range of products at a more accessible price point.
- Fashion Retail
- Fashion retailers can capitalize on the trend toward statement accessory pieces by partnering with jewelry designers to offer unique and ornate jewelry collections.
