Winter-Ready Vibrant Jackets

Berghaus' Tempest 89 Jacket Launches for the FW20 Season

Berghaus launches another version of the Tempest 89 jacket designed for the Fall/Winter 2020 season. The brand is a statement brand in rave culture in the United Kingdom. It is designed with inspiration drawn from the 90s, noting that concept down to the color palette as well.

Due to the seasonal design, the jacket is imagined in a new perspective by British retail brand Oi Polloi. It is constructed using a blend of waterproof polyamide secured by taped seaming and features a wire-lined drawcord hood. The colorway is entitled 'Vallarta Blue' and delivers contrasting panels in vibrant hues of yellow throughout. In terms of the fit, it boasts a boxy look with adjustability and function.

Image Credit: Oi Polloi

Winter Fashion
There is an opportunity to introduce more vibrant colors into winter fashion.
90s Nostalgia
Brands can capitalize on the resurgence of 90s fashion by incorporating its characteristics.
Functionality Meets Fashion
There is an opportunity to create fashion-forward pieces that serve a functional purpose.

Sectors Adopting This

Fashion
Fashion brands can incorporate the trend of vibrant winter jackets into their designs to cater to a broader audience.
Outdoor Gear
Outdoor gear companies can incorporate fashion-forward design elements into their products without sacrificing functionality.
Retail
Retailers can offer a wider variety of seasonal fashion designs, including winter jackets, to cater to the needs and preferences of their customers.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 54%
Freshness 9%