Opening Ceremony Ups the Ante With Cool TV Shades

 - Jun 24, 2010   Updated: Jun 20 2011
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Remember when your mom would tell you that your eyes would turn square from watching TV all day long? Now they can actually look like TVs with these television sunglasses from Opening Ceremony.

Available in black and tortoiseshell, these television sunglasses are certainly a statement accessory. Perhaps not best suited for everyday use, I would expect to see these bad boys on someone like Lady Gaga.

Implications - One of the best ways a company or brand can establish a foothold in the marketplace is through the development of a product that serves a practical and comic or novel purpose. By appealing to consumers' sense of pragmatism and sense of humor, the brand plays into an image of fun-loving modernity that young consumers are attracted to.