Tekla's Sleepwear Line Introduced Oversized Flannel Pieces
Ellen Smith — October 14, 2020 — Fashion
References: teklafabrics & hypebae
Tekla's sleepwear line is being expanded with the introduction of minimal flannel pieces. Now is the perfect time for brands to expand their comfortable clothing offerings, as more consumers opt to work from home or plan to hunker down for the winter months. Consumers can now do so in style with this update from Tekla, who is known for its functionality and minimalism.
The newly introduced pieces are genderless and boast an oversized aesthetic. Made with 100% cotton, these items ensure comfort and style. The items arrive in the colorways 'Gentle Yellow,' 'Grape,' 'Lucid Black' and 'Cream White' and are available in sizes XS to XL.
Both stylish and comfortable, Tekla's new sleepwear options are the perfect winter addition to one's wardrobe.
Image Credit: Tekla
The newly introduced pieces are genderless and boast an oversized aesthetic. Made with 100% cotton, these items ensure comfort and style. The items arrive in the colorways 'Gentle Yellow,' 'Grape,' 'Lucid Black' and 'Cream White' and are available in sizes XS to XL.
Both stylish and comfortable, Tekla's new sleepwear options are the perfect winter addition to one's wardrobe.
Image Credit: Tekla
Trend Themes
1. Expansion of Comfortable Clothing Offerings - The trend for comfortable clothing has increased due to the pandemic and working from home, creating opportunities for brands to expand their cozy offerings.
2. Genderless and Oversized Aesthetic - Genderless and oversized clothing styles are on the rise, offering innovation opportunities for designers and retailers to provide stylish and comfortable options.
3. Minimalistic Flannel Clothing - Minimalistic flannel clothing is a new trend that brands can incorporate into their fall and winter collections, providing a cozy option for consumers.
Industry Implications
1. Fashion - Opportunities for innovation in winter clothing collections, especially sleepwear, with cozy and stylish options like Tekla's genderless and oversized pieces.
2. Retail - Retailers can take advantage of the trend for comfortable clothing by expanding their collections to include genderless and oversized styles, including the minimalistic flannel pieces offered by Tekla.
3. Textile Manufacturing - Textile manufacturers can innovate by producing more 100% cotton, comfortable, and functional fabrics in unique styles, colors, and sizes, like those used in Tekla's sleepwear line expansion.
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