Tekla's Blankets Have Arrived in Multiple Colorway Options
Ellen Smith — October 31, 2020 — Fashion
References: teklafabrics & hypebae
Tekla's blankets have arrived to help consumers transition to the cooler months with a little more ease. This release arrives on the heels of the Scandanavian label's foray into loungewear and bedding, representing the company's response to consumer demands during the COVID-19 pandemic.
This time, the label is back with sustainable blankets constructed from either Fine Morino or Pure Wool, leaving consumers to choose their ideal material. Meanwhile, a multitude of color options are presented, including blue and pink plaid, black and white strips or solid shades. The solid shades include white, brown, yellow and pink, offering a pop of color for any room in the house.
Tekla's blankets are available for approximately $167 to $350 USD.
Image Credit: Laura Jane Coulson
This time, the label is back with sustainable blankets constructed from either Fine Morino or Pure Wool, leaving consumers to choose their ideal material. Meanwhile, a multitude of color options are presented, including blue and pink plaid, black and white strips or solid shades. The solid shades include white, brown, yellow and pink, offering a pop of color for any room in the house.
Tekla's blankets are available for approximately $167 to $350 USD.
Image Credit: Laura Jane Coulson
Trend Themes
1. Sustainable Bedding - With Tekla's sustainable wool blankets, there is an opportunity for disruptive innovation in the bedding industry by providing eco-friendly alternatives to traditional materials.
2. Colorful Home Decor - The multitude of color options in Tekla's blankets presents an opportunity for disruptive innovation in the home decor industry by offering vibrant and customizable design choices.
3. Covid-19-inspired Product Expansion - Tekla's expansion into loungewear and bedding in response to consumer demands during the pandemic highlights the opportunity for disruptive innovation by adapting product offerings to changing market needs.
Industry Implications
1. Textile Manufacturing - The sustainable wool blankets from Tekla create new opportunities for disruptive innovation in the textile manufacturing industry by promoting environmentally friendly materials and production processes.
2. Home Furnishings - With their colorful and versatile blankets, Tekla introduces disruptive innovation opportunities in the home furnishings industry by providing aesthetically appealing and customizable options to consumers.
3. Consumer Goods - Tekla's COVID-19-inspired product expansion into loungewear and bedding showcases the potential for disruptive innovation in the consumer goods industry by adapting to evolving market demands and consumer behavior.
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