The Teddy Bear Toss Collected 20,000 Bears for Charity in Calgary
Jonathon Brown — December 16, 2012 — Lifestyle
This incredible teddy bear toss happened in the CHL at the Calgary Hitmen’s arena. Approximately 20,000 teddy bears were tossed on the ice after the Hitmen scored a goal.
Before you scratch your head too hard, this is a tradition. The original tradition was spawned by Scott Mellanby years ago when he found a rat in the change room and killed it with a slap shot. Fans of the Florida Panthers started throwing toy rats on the ice after a goal in 1996. The tradition moved on to other NHL arenas before the league imposed a delay of game penalty on the home team whenever fans disrupted the game this way.
The tradition took a charitable twist in this case. Every fan attending the game was asked to bring a teddy bear. When the Hitmen scored, all the bears were thrown onto the ice and the bears were given to charity.
Before you scratch your head too hard, this is a tradition. The original tradition was spawned by Scott Mellanby years ago when he found a rat in the change room and killed it with a slap shot. Fans of the Florida Panthers started throwing toy rats on the ice after a goal in 1996. The tradition moved on to other NHL arenas before the league imposed a delay of game penalty on the home team whenever fans disrupted the game this way.
The tradition took a charitable twist in this case. Every fan attending the game was asked to bring a teddy bear. When the Hitmen scored, all the bears were thrown onto the ice and the bears were given to charity.
Trend Themes
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Charitable Fundraising — Opportunity to create unique and engaging fundraising events that involve the community and give back to those in need.
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Crowd Participation — Potential to create interactive fan experiences that encourage audience engagement and create memorable moments in sports and entertainment events.
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Creative Fan Traditions — Space for fans to develop unique and creative traditions that enhance the atmosphere and spirit of sports events.
Industry Implications
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Sports and Entertainment — Innovation opportunities to leverage fan enthusiasm and develop new initiatives that enhance the fan experience through immersive and participatory activities.
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Charitable Organizations — Scope to collaborate with sports teams and fans to organize fundraising events that generate social impact and support various charitable causes.
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Toy and Teddy Bear Manufacturing — Possibility to partner with sports teams and utilize their fan events to promote and distribute teddy bears, creating new marketing and branding opportunities for toy manufacturers.
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