Teatum Jones, a fashion label that's built from the talents of Catherine Teatum and Rob Jones, unveiled its Spring/Summer 2017 collection during this year's Milan Fashion Week.
Seeming to celebrate the season, the resulting apparel makes use of bright colorways and summery themes -- with the images of flowers and hummingbirds complementing a pair of jackets. On other pieces, Teatum Jones makes use of abstract patterns, which diversify pieces with a myriad of primary colors and creative designs.
In others, the label favors pastels and simple monochrome looks -- helping to tie the collection together while still offering a rather expansive selection. While jackets seem to be the key feature, it also includes a number of shorts, pants, button-ups and tees.
What Makes This Trend Stand Out
- Bright Colorways
- Disruptive innovation opportunity: Develop new dyeing techniques or materials that can create even brighter and more vibrant colorways in apparel.
- Abstract Patterns
- Disruptive innovation opportunity: Use advanced technologies, such as 3D printing or digital printing, to create unique and intricate abstract patterns on clothing.
- Monochrome Looks
- Disruptive innovation opportunity: Introduce sustainable and eco-friendly materials that can be used to create high-quality monochrome clothing, reducing the environmental impact of the fashion industry.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Implement smart textiles and wearable technology into fashion design, creating functional and interactive garments.
- Textile
- Disruptive innovation opportunity: Develop fabrics that mimic the appearance and texture of natural materials, offering sustainable alternatives to traditional textiles.
- Printing
- Disruptive innovation opportunity: Explore new printing techniques, such as 3D printing or digital printing, to revolutionize the way patterns and designs are applied to fabrics.
