HOKA ONE ONE Unveils the New French Tonal Team Kit Collection
References: 432hzofficial & hypebeast
HOKA ONE ONE introduces its new Team Kit collection that is made up of five footwear silhouettes that are designed with inspiration drawn from the Olympics and the tonal palette of the French national flag. The drop was scheduled to drop prior to the original Tokyo 2020 Olympics before the postponed news.
The label features hues of red, white, blue, and gold for a minimal yet bold look overall. The shoes are spotlighted by its exaggerated outsoles and dramatic cushioning. The collection features the RINCON TK, the CLIFTON 7, the CARBON X-SPE, the CLIFTON EDGE, as well as the summer-ready RECOVERY SLIDE. The design sensibility this time around had a focus on marathon races, translated through elements such as the carbon plate in the CARBON X-SPE.
Image Credit: HOKA ONE ONE
The label features hues of red, white, blue, and gold for a minimal yet bold look overall. The shoes are spotlighted by its exaggerated outsoles and dramatic cushioning. The collection features the RINCON TK, the CLIFTON 7, the CARBON X-SPE, the CLIFTON EDGE, as well as the summer-ready RECOVERY SLIDE. The design sensibility this time around had a focus on marathon races, translated through elements such as the carbon plate in the CARBON X-SPE.
Image Credit: HOKA ONE ONE
Trend Themes
1. Olympic-themed Footwear - Opportunity for sportswear brands to create footwear collections inspired by the Olympics and national flags.
2. Exaggerated Outsoles - Potential for shoe manufacturers to create footwear with bold and dramatic cushioning for a unique aesthetic.
3. Marathon-focused Design - Innovation opportunity for shoe designers to incorporate features like carbon plates for enhanced performance in marathon races.
Industry Implications
1. Sportswear - Sportswear brands can explore Olympic-themed collections to cater to athleisure enthusiasts and sports fans.
2. Footwear - Shoe manufacturers can capitalize on the trend of exaggerated outsoles to create fashion-forward footwear.
3. Athletic Equipment - Opportunity for sports equipment companies to develop marathon-focused shoes with innovative designs and technologies.
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