For 2018, a beloved British footwear and clothing label is launching a series of tattoo Dr. Martens combat boots and a few accompanying streetwear designs. In the making of this capsule, the brand partnered up with three artists from the United States, the United Kingdom and Japan. The tattoo-inspired illustrations offer a great embellishment to the popularized footwear.
The collection consists of three distinct combat boot silhouettes. The first tattooed Dr. Martens is named '1460 Grez USA 8 Eye Boot.' Crafted in collaboration with Manhattan-based artist Grez, the model boasts a "traditional Americana-style tiger illustration." The UK variation is created by Chris Lambert, while Tokyo artist OT's tattoo Dr. Martens design boasts an intricate "contemporary twist to ancient Japanese carvings."
What Makes This Trend Stand Out
- Tattoo-inspired Fashion
- Brands can partner with tattoo artists to offer unique designs on their products.
- Artistic Collaborations
- Cross-industry collaborations can lead to innovative and unconventional products.
- Streetwear Influenced Footwear
- Brands can gain market share by creating unique, urban-inspired footwear designs.
Sectors Adopting This
- Fashion
- Fashion brands can incorporate tattoo art into their designs or collaborate with tattoo artists to offer unique products.
- Footwear
- Footwear companies can explore streetwear-inspired designs and collaborate with artists to differentiate themselves from competitors.
- Art
- Tattoo artists can expand their reach and gain exposure by collaborating with fashion and footwear brands for unique product designs.
