Asian Monomodel Moments

Vogue Nippon Hearts Tao Okamoto in the November 2009 Issue

The November 2009 issue of Vogue Nippon features Japanese model (and Phillip Lim muse) Tao Okamoto in a variety of styles and shoots. Daniel Jackson captures cover girl Okamoto as an ‘80s-inspired goth rocker styled in the editorial, ‘Hard to Impress.’

Photographers Inez van Lamsweerde, Vinoodh Matadin, Glen Luchford, and Solve Sundsbo also contribute pictorials using only Tao Okamoto for the issue. This is the first time the publication has ever featured an Asian model in this way.

Asian Monomodels
Creating exclusive features that highlight Asian models in diverse and unique styles.
Diversity Representation in Fashion
Promoting inclusivity by featuring models from underrepresented backgrounds in fashion editorials.
Fashion's Global Outlook
Embracing and celebrating diversity by featuring models from different cultures in fashion publications.

Where This Applies

Fashion Photography
Exploring new creative directions and concepts by featuring a single model exclusively in fashion editorials.
Fashion Publishing
Reimagining the traditional standards of beauty by showcasing models from diverse backgrounds in high-profile fashion magazines.
Fashion Modeling
Opening up new opportunities for models from underrepresented communities by featuring them prominently in fashion campaigns and editorials.
SCORE
3.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 74%
Activity 22%
Freshness 8%

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