TANGTANG and UNDERCOVER Work on a Capsule of Graphic T-Shirts
TANGTANG taps streetwear imprint UNDERCOVER to work on a collaborative project to celebrate its 10th anniversary. The collection is made up of minimally designed graphic tees for the season adorned in co-branded details that nod to both brands.
The visuals that accent the tees are lighthearted, nodding to the admiration of curry and rock music, referencing bands such as The Beatles and Nirvana, along with some Japanese musicians as well. This features Ging Nang Boyz and GOING UNDER GROUND. The set of tees offer three options and include either a base of black or white for a minimal look. The collaborative tees are now available to shop online at ARKNETS for about $85 USD each.
Image Credit: Arknets
The visuals that accent the tees are lighthearted, nodding to the admiration of curry and rock music, referencing bands such as The Beatles and Nirvana, along with some Japanese musicians as well. This features Ging Nang Boyz and GOING UNDER GROUND. The set of tees offer three options and include either a base of black or white for a minimal look. The collaborative tees are now available to shop online at ARKNETS for about $85 USD each.
Image Credit: Arknets
Trend Themes
1. Collaborative Streetwear Collections - The partnership between TANGTANG and UNDERCOVER shows the potential for brands to develop collaborations for special occasions.
2. Minimally Designed Graphic Tees - The emphasis on the graphics in the Anniversary-Honoring Graphic Tees collection presents an opportunity for other brands to explore minimalistic graphic design on their tees.
3. Nostalgic Music References in Fashion - Incorporating nostalgic music references in fashion, as done in the Anniversary-Honoring Graphic Tees collection, can appeal to consumers who align with a specific music genre or era.
Industry Implications
1. Fashion - The Anniversary-Honoring Graphic Tees collection highlights the possibility of partnerships in fashion, emphasizing the growth of collaborations in streetwear.
2. Retail - Retail stores could potentially explore stocking graphic tees with minimal designs, catering to consumers who enjoy owning clothing with understated branding.
3. Music - The success of incorporating references to music in fashion could potentially inspire musicians to also delve into fashion releases with nostalgic music references such as the Anniversary-Honoring Graphic Tees collection.
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