Google is launching the Tangi app, which is a video sharing platform that allows individuals to share 60-second instructional clips. The clips are intended to be DIY guides for others, across a number of topics including cooking, crafting and more. Google's Tangi app stands for teach and give, and it is currently available in the App Store. The app also has a 'Try It' function, where users can share their progress following one of the DIY videos. The upload feature is not currently available to all users, however, there is a waitlist.
Google's new Tangi app could be an easy way to get DIY inspiration. Additionally, the short-form video format makes the content easy to follow and consume.
Image Credit: Google
Key Themes Behind This Trend
- Short-form DIY Videos
- The rise of short-form DIY videos presents opportunities for brands to create quick and engaging instructional content.
- Video Sharing Platforms
- The popularity of video sharing platforms like Tangi opens up possibilities for businesses to create and curate DIY-related content for their audiences.
- Shareable Instructional Clips
- The growth of shareable instructional clips on platforms like Tangi creates a space for brands to collaborate with DIY influencers and expand their reach.
Where This Applies
- Tech
- The tech industry can explore opportunities to develop new video sharing platforms or improve existing ones to cater to the rising demand for short-form DIY content.
- Food and Beverage
- The food and beverage industry can leverage short-form DIY videos to showcase easy recipes, cooking tips, and engage with their audience on popular video sharing platforms.
- Arts and Crafts
- The arts and crafts industry can utilize short-form DIY videos to provide step-by-step tutorials, inspire creativity, and promote their products to a wider audience.
