PopUp Bagels has teamed up with Natalie’s Juices (part of Perricone Farms) to release a new limited-edition Tangerine Dream Butter schmear.
Bringing together PopUp Bagels' signature schmear and Natalie’s premium, fresh-squeezed Tangerine Juice, the new Tangerine Dream Butter schmear offers a zesty new option for your morning bagel. The new schmear features the sweet and bright citrus profile of Natalie’s small-batch tangerine juice, along with the creamy texture of a classic bagel schmear. The result is a bright, flavor-packed bite that's perfect for summer. As Ashley Sommer, Vice President of Marketing at Perricone Farms and Natalie’s Juices, explains, "Partnering with PopUp Bagels gave us the perfect stage to let that shine. The Tangerine Dream Butter is the kind of dreamy, delicious moment that reminds you why real ingredients matter, and we can’t wait for people to taste what happens when two best-in-class brands come together.”
Image Credit: PopUp Bagels
What Makes This Trend Stand Out
- Citrus-infused Spreads
- Premium juice ingredients are expanding the flavor vocabulary of everyday spreads, creating room for brighter, seasonal products that feel both familiar and elevated.
- Limited-edition Breakfast Collaborations
- Short-run partnerships between specialty food brands are turning routine breakfast items into collectible menu moments with built-in social and retail appeal.
- Real-ingredient Flavor Positioning
- Clean-label cues and small-batch fruit profiles are giving indulgent products a fresher premium identity that resonates with ingredient-conscious consumers.
Sectors Adopting This
- Bakery and Bagels
- Bagel operators are differentiating classic cream cheese offerings through unexpected flavor pairings that can increase visit frequency and menu excitement.
- Juice and Beverage
- Fresh-squeezed juice brands are finding new relevance beyond the bottle by extending signature fruit flavors into adjacent food categories.
- Specialty Foods
- Artisanal spreads and condiments are becoming a flexible platform for cross-brand innovation, seasonal launches, and premium grocery expansion.
