Consumers find themselves caught in a dilemma when they try to strike a balance between coverage for certain areas of their body while also avoiding the inevitable tan lines that come with swimwear, but FreeTan Swim's tan-through swimwear ends the struggle between desiring both sun-kissed freedom and personal comfort. The brand's tan-through swimsuits—including one-piece suits and bikinis in a range of styles—are made with a special fabric that has micro-holes so that UV rays can pass through for a seamless, touched-by-the-sun glow.
According to the brand, the soft, stretchy and flattering swimwear styles were scientifically developed to "[filter[ out the majority of UV-B rays while letting in Tanning UV-A Rays."
Additionally, the design of the swimsuits means they naturally absorb less water and dry significantly faster than conventional swimwear.
Key Themes Behind This Trend
- Tan-through Swimwear
- Tan-through swimwear with special fabric that allows UV rays to pass through presents innovation opportunities for swimwear brands to explore new materials and designs.
- Seamless Tanning
- The desire for seamless tanning experiences promotes innovation opportunities for products or services that allow consumers to achieve sun-kissed looks without awkward tan lines.
- UV Filtering Fashion
- Scientifically developed swimwear fabric that filters majority of UV-B rays while letting in tanning UV-A rays presents innovation opportunities for fashion brands to explore new materials and designs.
Where This Applies
- Swimwear
- Tan-through swimwear disrupts the conventional swimwear industry and provides new opportunities for growth in the swimwear sector.
- Beauty and Personal Care
- Seamless tanning experiences represent a disruptive innovation in the beauty and personal care industry, particularly for products that promote sun-kissed looks.
- Fashion Industry
- UV filtering fashion presents new opportunities for innovation in product development and materials for fashion brands.
