FreeTan Swim's One-Pieces and Bikinis Avoid Awkward Tan Lines
Laura McQuarrie — June 2, 2023 — Fashion
References: freetanswim & tiktok
Consumers find themselves caught in a dilemma when they try to strike a balance between coverage for certain areas of their body while also avoiding the inevitable tan lines that come with swimwear, but FreeTan Swim's tan-through swimwear ends the struggle between desiring both sun-kissed freedom and personal comfort. The brand's tan-through swimsuits—including one-piece suits and bikinis in a range of styles—are made with a special fabric that has micro-holes so that UV rays can pass through for a seamless, touched-by-the-sun glow.
According to the brand, the soft, stretchy and flattering swimwear styles were scientifically developed to "[filter[ out the majority of UV-B rays while letting in Tanning UV-A Rays."
Additionally, the design of the swimsuits means they naturally absorb less water and dry significantly faster than conventional swimwear.
According to the brand, the soft, stretchy and flattering swimwear styles were scientifically developed to "[filter[ out the majority of UV-B rays while letting in Tanning UV-A Rays."
Additionally, the design of the swimsuits means they naturally absorb less water and dry significantly faster than conventional swimwear.
Trend Themes
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Tan-through Swimwear — Tan-through swimwear with special fabric that allows UV rays to pass through presents innovation opportunities for swimwear brands to explore new materials and designs.
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Seamless Tanning — The desire for seamless tanning experiences promotes innovation opportunities for products or services that allow consumers to achieve sun-kissed looks without awkward tan lines.
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UV Filtering Fashion — Scientifically developed swimwear fabric that filters majority of UV-B rays while letting in tanning UV-A rays presents innovation opportunities for fashion brands to explore new materials and designs.
Industry Implications
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Swimwear — Tan-through swimwear disrupts the conventional swimwear industry and provides new opportunities for growth in the swimwear sector.
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Beauty and Personal Care — Seamless tanning experiences represent a disruptive innovation in the beauty and personal care industry, particularly for products that promote sun-kissed looks.
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Fashion Industry — UV filtering fashion presents new opportunities for innovation in product development and materials for fashion brands.
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