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These Tambau Catchup Ads Warn of a Fiery Spice

A ketchup lover will tell you that the tomatoey sauce tastes good with just about anything, but these Tambau Catchup ads may surprise you with a side order of chlorine. The campaign for this condiment suggests that this brand is so spicy it may take an entire swimming pool of water to relieve the burning sensation on your tongue.

The Intermix advertising agency of Curitiba, Brazil, communicates this message quite simply, by featuring images of ordinary backyard pools emptied of all of their liquid. The stained blue basins are left with a raw and dry look with evidence of past damage, which could be a visual reference to the climate of your blistered mouth. The Tambau Catchup ads are complete with a splatter of the red sauce to remind you of what caused this scenario.