Texas-based photographer Tamara Lichtenstein teamed up with the infamous Alysha Nett for a gorgeous mountainside editorial.
Lichtenstein elaborates on their process by saying, “Alysha and I went on an adventure in Hollywood. Hiking to get close to the Hollywood sign almost gave me an asthma attack, but I think it was worth it.”
Nett showed off her various tattoos -- which includes a colorful sleeve, a tattoo of Andy Warhol's Marilyn Monroe on her foot and a leg tattoo of Audrey Hepburn -- while wearing a revealing yellow one-piece and skimpy pair of denim overalls. The overcast skies and subtle fog suggest that it was a little cold to be wearing such outfits, but Nett didn't seem to mind the nippy weather. Perhaps the sight of the impressive Hollywood sign in the distance was enough to keep her warm.
What's Driving This Trend
- Tattooed Editorial Campaigns
- There is an opportunity for brands to collaborate with tattooed models and photographers to promote clothing and merchandise in unconventional ways.
- Mountaintop Photoshoots
- There is potential to capture scenic nature and outdoor shots for adventure travelers and outdoor clothing brands.
- Tattoo Trend Visibility
- The popularity of tattoos and their visibility in fashion campaigns allows for tattoo parlors to increase business by targeting interested clientele.
Who This Affects Most
- Fashion
- Fashion brands can take advantage of tattoo visibility to create unique marketing strategies through unconventional editorial campaigns.
- Travel and Tourism
- Outdoor travel photographers can use this new trend of mountaintop photoshoots to showcase travel destinations in a unique way.
- Beauty and Personal Care
- This visibility of tattoos creates an opportunity for tattoo parlors to offer services to those interested in getting tattoos like the models featured in the editorial.
