A social media experiment at the Denver Museum of Nature and Science called 'Talk to a Plant' is testing to see if tweets encourage plant growth. The project is intended to promote the museum's newest exhibit and collaboration with Mythbusters. Marketing and design firm Carmichael Lynch created tweet to speech technology specifically for this experiment where a device reads the tweets out loud to the plant. Meanwhile another plant sits by itself in an empty room to compare growth measurements.
People tweeting to the plant have a variety of things to say, most of it completely random. Talk to a Plant has its own website, which notifies the internet of each plant's progress. Thus far, the social media plant is a full inch taller than the lonely plant. One can send their own tweets by using #talktoaplant.
What Makes This Trend Stand Out
- Social Media Experiments for Scientific Purposes
- Science is exploring social media as a tool for conducting experiments and making discoveries.
- Technological Solutions for Unique Challenges
- Developing technologies tailored for unique challenges, like Talking to a Plant, can lead to unexpected and innovative applications.
- Increased Focus on Interactivity in Museums
- Museums are finding new effective ways to engage visitors using technology and social media platforms like Talk to a Plant experiment.
Sectors Adopting This
- Scientific Research
- The integration of social media into scientific experiments opens opportunities for more efficient and diverse research.
- Marketing and Advertising
- Talk to a Plant type interactive and marketing campaigns can serve as disruptive innovations for marketing and advertising.
- Museums and Exhibition
- The Talk to a Plant experiment offers a new avenue for museums and exhibitions to challenge visitors and create interactive experiences.
