The Lula Magazine Take My Love, Take It Down editorial will be released as a part of the publication's Spring/Summer 2013 issue. Model Codie Young is found clad in swaths of face paint, chosen here by make up artist Kristin Gallegos.
Gallegos' green and blue print flowers were intermingled with stylist Leith Clark's flowing outfits. A whimsical vibe was kept in tact as Clark included lace floral pieces, flowing patterned dresses, full rompers and dainty yellow frocks.
Photographer Damon Heath got on the whimsical board as he placed Young before blue waters and lush green gardens. Given the season that Take My Love, Take It Down caters to, the backdrop will get readers excited about summer.
What's Driving This Trend
- Whimsical Face Paint
- The use of vibrant face paint in editorial shoots can be used in advertising to create a sense of playfulness and fun for products geared towards younger audiences.
- Flowy Fashion
- Incorporating flowy, floral pieces in fashion can appeal to individuals who seek a bohemian, carefree style all year round and can be used in advertising for summer wear, resort wear or music festival attire.
- Nature-set Photography
- Shooting photography in natural, outdoor settings can add an earthy feel to a brand or product and can be used for advertisement campaigns for outdoor brands, wellness products or eco-friendly items.
Who This Affects Most
- Beauty and Personal Care
- The use of vibrant face paint in creative advertising can capture a younger, more playful target audience and create buzz around new beauty and personal care products.
- Fashion and Apparel
- Incorporating floral and flowy pieces in clothing lines can target consumers who want a unique and relaxed style and can be marketed towards summer wear, beach/ resort attire and festival clothing.
- Travel and Tourism
- Using nature-set photography can pose as a marketing strategy for destination locations or for eco-friendly retreats, emphasizing nature-based tourism.
