Watch out (pun intended), the TAG Heuer Tesla Roadster is here and it's badass. This car is a perfect example of luxury cross-branding. TAG Heuer is the ish when it comes to watches, and Tesla Motors owns life in terms of epic eco-cars.
The TAG Heuer Tesla Roadster is actually an expensive P.R. stunt for a new TAG Heuer "concept" watch that is going to be unveiled on March 18th. An awesome car to promote a watch. I'm in for the win. Peep the links to learn more.
What's Driving This Trend
- Luxury Cross-branding
- Opportunity for luxury brands to collaborate and create unique products to target high-end consumers.
- Eco-luxury
- Opportunity to merge sustainability and luxury to create eco-friendly high-end products.
- Innovative PR Stunts
- Opportunity to think outside the box and create unique and attention-grabbing PR campaigns.
Who This Affects Most
- Luxury Watch Industry
- Opportunity to collaborate with other luxury brands to create unique and high-end products
- Automotive Industry
- Opportunity to target eco-conscious luxury consumers through innovative collaborations with luxury brands
- Marketing and Advertising Industry
- Opportunity to create attention-grabbing and innovative PR campaigns for brands and products
