These stitched table runners from design retailer Anthropologie are crafted by artist, designer and fair-trade advocate Jenny Krauss. The designer began creating her own line of custom home goods and accessories almost 20 years ago and now travels between New York City and Ayacucho, Peru.
Her custom-designed pieces are made with the help of a 1000 fair-trade artisans who hand-weave and hand-embroider each of these original designs. Anthropologie's bold table runners are sold in two hand-embroidered styles, a turned petals design and a tassel stitch motif.
The vibrant home accessories are nostalgic and culturally-infused. Each piece is made from durable and organic wool materials and is easy to clean. Measuring 62" in length and 12" in width, the pieces add a touch of personality to dinner party place settings.
What's Driving This Trend
- Handmade Home Decor
- Disruptive innovation opportunity: Create a platform that connects independent artisans with consumers, offering unique handmade home decor items.
- Fair Trade Artisanal Products
- Disruptive innovation opportunity: Develop an online marketplace specifically for fair-trade artisanal products, ensuring transparency and ethical sourcing.
- Nostalgic Design Aesthetic
- Disruptive innovation opportunity: Build a subscription service that curates and delivers nostalgic design pieces, catering to consumers seeking vintage-inspired home decor.
Who This Affects Most
- E-commerce
- Disruptive innovation opportunity: Implement a virtual reality shopping experience for home decor, allowing customers to visualize products in their own spaces.
- Fair Trade
- Disruptive innovation opportunity: Create a blockchain-based platform that tracks the entire supply chain of fair-trade products, ensuring transparency and accountability.
- Home Furnishings
- Disruptive innovation opportunity: Develop a smart home decor system that automatically adjusts aesthetics based on consumer preferences and the surrounding environment.
