Tokyo-based clothing brand TaaKK unveiled its 2018 Spring/Summer collection, along with a stylized lookbook that speaks to some of the inspiration that went into designer Takuya Morikawa's creations.
The lookbook has a purposefully jumbled aesthetic, which prompts the viewer to linger a little longer on each image in hopes of understanding them. The images are especially confusing given that the models' faces are covered in apparel as well, with cloths, tees, colorful shirts and even stickers taking away their identity and turning them into eerie-looking mannequins.
Much of the apparel that's featured in the lookbook boasts statement graphics, which spell out things like "ENDLESS" down the lengths of sleeves and pant legs. In addition to the lookbook, TaaKK launched a short video that speaks to its story.
Why This Trend Is Growing
- Jumbled Aesthetic
- Exploring unconventional imagery and intentionally jumbled aesthetics could disrupt traditional fashion lookbooks.
- Faceless Models
- Covering the models' faces in apparel creates an eerie and mysterious effect, offering an opportunity for innovative fashion campaigns.
- Statement Graphics
- Bold graphics and text on apparel can create a powerful and memorable visual impact, opening up possibilities for disruptive fashion designs.
Industries Being Reshaped
- Fashion
- The fashion industry can incorporate unconventional aesthetics and faceless models to create unique brand experiences and campaigns.
- Photography
- Experimenting with jumbled aesthetics and faceless models in fashion photography can result in striking and thought-provoking visuals.
- Advertising
- Using statement graphics and unconventional imagery in advertising campaigns can capture attention and differentiate brands from competitors.
