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SZA and Jordan Brand Joined for a New Sneaker Campaign

 - Mar 8, 2018
References: air.jordan & hypebae
Missouri-born and New Jersey-raised R&B singer and songwriter SZA and Jordan Brand, Nike's basketball footwear and apparel label, recently joined for a new campaign.

In the colorful print ads that are overlaid with vivid cartoon additions, SZA poses in Jordan Brand's new Air Jordan 1 Hi Zip, which is expected to officially release in the near future. The sneakers have a casual aesthetic to them, with SZA sporting a pair that boasts sleek black uppers, simple white soles, subtle red tags that include the branding, and statement brass zippers that replace the laces on the tongues.

In order to further promote SZA's partnership with the brand, Nike released an interview along with the print ads, which communicates how the singer identifies with what the brand stands for.