No, this is not another new energy drink on the market; it is part of the elaborate ad campaign for the new HBO series 'True Blood' which is based on, what else, 'vampires'.
The show, which premiers in September, is being preceded by a full blown collection of flashy promotional material. The fictitious 'Tru Blood, Synthetic Blood Nourishment Beverage' bottles appear on the show's ultra cool posters.
Then there's the t-shirts, hooded sweatshirts, mugs, glasses and even undies. I can't wait to see the actual program.
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