Swiss Chalet & WW Canada are Highlighting SmartPoints Meals
Laura McQuarrie — March 6, 2021 — Lifestyle
References: SwissChalet & newswire
Swiss Chalet and WW Canada are kicking off a long-term partnership to highlight healthier menu options. At launch, the menu items will be available through the Swiss Chalet mobile app and website, and customers can feel confident about making choices that are backed by SmartPoints.
SmartPoints, the science-backed system created to help WW members effortlessly make meal and beverage choices, can now be used to spot favorites from Swiss Chalet that line up with all the myWW+ plans. On the Swiss Chalet WW Favourites menu, there are SmartPoints-friendly items like the Quarter Chicken White Meat Soup Bundle and the Chicken on a Kaiser White Meat Combo.
To announce the partnership, Swiss Chalet is holding a social media contest where guests can win a three-month WW Membership and other prizes.
SmartPoints, the science-backed system created to help WW members effortlessly make meal and beverage choices, can now be used to spot favorites from Swiss Chalet that line up with all the myWW+ plans. On the Swiss Chalet WW Favourites menu, there are SmartPoints-friendly items like the Quarter Chicken White Meat Soup Bundle and the Chicken on a Kaiser White Meat Combo.
To announce the partnership, Swiss Chalet is holding a social media contest where guests can win a three-month WW Membership and other prizes.
Trend Themes
1. Healthier Restaurant Options - Restaurants are partnering with wellness brands to create healthier menu options for customers, proving there is a market for nutrition-focused dining experiences.
2. Smartpoints Menu Items - SmartPoints-backed menu items are becoming more common as restaurants respond to the growing demand for healthier food options.
3. Social Media Contests - Restaurants are using social media contests to promote their collaborations with wellness brands, creating a buzz around healthier menu options.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry has a unique opportunity to respond to the increasing demand for healthier and customized meal options.
2. Wellness Industry - The wellness industry can capitalize on partnerships with restaurants to offer their members healthier dining options and expand their reach.
3. Marketing and Social Media Industry - The marketing and social media industry can help restaurants promote their partnerships with wellness brands and create excitement around healthier menu options through creative campaigns and contests.
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